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They say a picture is worth a thousand words. How about 1.8 million words? That’s a one-minute video, according to Dr. James McQuivey of Forrester Research.

You have probably seen a couple of “viral videos” that elicit laughter or prompt a wide range of emotions. These videos spread like wildfire, seen by millions of people around the world in just a day. It is amazing how one medium can have this reach on an international scale. That is the power of video marketing.

With the emergence of websites like YouTube, along with social media platforms like Facebook, Instagram, and Twitter, video marketing has evolved into becoming a powerful tool that helps businesses spread awareness of their brand and the products or services they are offering. It conveys the message across to their intended audience quickly. What’s more, most videos are fitted with a comment section, which facilitates interaction among its viewers.

From where we stand today, you can tell how important video marketing can be in the future. By making it a part of your company’s marketing strategy today, you can reap the benefits tomorrow. Your best recourse: to capitalize on this vital resource by developing an engaging strategy that incorporates video marketing.

Statistics on Video Marketing

Did you know YouTube is among the five most popular websites in the world? Watching videos account for at least a third of the total time spent online. In one month, an average online user watches 32.2 videos.

Of adults who have an online presence, 85% of them consider themselves regular Youtube visitors. In a week, around 50 percent of Internet users watch business-related videos. It increases their knowledge about a particular product, service, or brand by as much as 74 percent. What’s more, 75 percent of online users check out a marketer’s website after watching a video.

The ads that play commonly before a featured video get a lot of exposure. In fact, an average Internet user, in a month, devotes around 16 minutes watching these ads. About 80 percent of these online users remember the ads they saw. Approximately 26 percent of them search for more information regarding the subject of the video ad after watching it while 22 percent go to the website mentioned in the ad, according to Video Brewery’s “18 Big video marketing statistics and what they mean for your business.”

After viewing an ad, did you know 12 percent of the people who watched it made a purchase of the featured product? Moreover, statistics shows that 64 percent of Web users are more inclined to buy a product from an online retail store after seeing an ad.

If you believe content marketing is enough to drive your message across the Internet, you might be wrong. According to the figures, 80 percent of online users would rather watch a video than read an entire article.

And for SEO purposes, videos are more effective at placing websites to prime real estate in search results. Research shows that websites tend to rank higher in Google or other search engine results if it has a video.

So what does this mean to a business owner seeking to spread awareness of his brand, service, or product?

By 2017, video will account for around 70 percent of all Internet traffic, according to Cisco. It’s becoming more crucial to incorporate video marketing as part of any general marketing strategy. Not only is video marketing a very effective tool, it also offers the best return-on-investment in brand marketing.

The Need for Video Marketing

If you are running a business, it is time to let go of the biased views on brand messaging and marketing efforts. Forget banner or text advertising. Realign your strategy by not leaning too much on content marketing. Tweak your approach for it to adapt to today’s paradigms and prepare for tomorrow’s model.

You might be wondering why video marketing is the preferred mode for marketers and viewers alike. Here are a couple of reasons why:

Videos are engaging. It is a better medium for communicating your message, able to convey points of discussion where text or images cannot. It enhances brand visibility and facilitates sales conversion.

Mobile Internet is today’s trend. With its penetration comes the need to tweak marketing strategies. The good thing about this is that mobile video marketing is a lot cheaper than any other mode of brand advertising. Therefore, if you are considering return-on-investment as a factor in deciding which promotional route to take, mobile video advertising is the way to go.

As mentioned above, YouTube is the second biggest search engine today. Why miss the opportunity to be able to reach as many people as possible? By posting videos on YouTube, you can improve brand visibility and spread awareness of your products or services more effectively, all at a much cheaper cost.

However, while the focus of video marketing is primarily for brand awareness and customer engagement, it can also be to generate sales leads. Many online marketers incorporate video campaigns to achieve this end.

Does your brand have a video? Perhaps now is time to integrate a video campaign as part of your general marketing strategy to enhance brand visibility and spread awareness of your products and services to your intended audience.

Drive your message across and boost interest to your brands with video marketing. If you are looking for tips or ideas on how to put together an engaging video campaign strategy, get in touch with FirstPage Impact.