If you have a local business and have an online presence (who doesn’t), it’s wise to look closely at your online image. Have you ever thought about how people on the internet see you? Have you already lost new business because of a negative review? If you have negative reviews, even one, how do you know how many customers are choosing competitors?
Pre-internet, if your business provided bad service to a customer, statistics show that person would share that experience with an average of 24 people. The Internet has clearly created a different playing field. Now if someone has a less than stellar experience, they may post a negative review to your Google Maps page, Yelp, Facebook, etc. etc. etc. and now potentially new customers (hundreds), who don’t even know the person who had the bad experience, may not do business with you.
Because more people are willing to share a bad experience vs. a good experience, being pro-active with reviews is an absolute must in today’s competitive business environment.
Online reputation management is about monitoring your image online and preventing the proliferation of false or negative information. In an age where word-of-mouth has shifted online, where there is a much wider audience base, having a positive image and impression could mean the life or death of a business.
Online reputation management has four objectives:
Whatever may be said about you or your business, professional practice, or brand across various online platforms can have a tremendous effect. Because of the conveniences available in today’s digital age, most consumers will do extensive research on products, services, or companies before making a decision.
A recent study revealed that around 42 percent of adults in the U.S. log on to Google or online search engines to conduct research before doing business with them. Of these people, 45 percent have changed their mind about doing business because they discovered things online.
Also, 90% of typical U.S. consumers rely on recommendations or reviews posted online before considering a product or service?
Around 70 percent of consumers check Facebook, Twitter, Yelp, and other social media outlets to hear what other people have to say about a particular brand while about 65 percent go to these platforms to learn more about a particular product or service. When they feel the need to express their complaints or concerns, 50 percent of these consumers also use these channels to express their grievances.
Approximately 81 percent of consumers said online reviews affected their perception of a particular product, service, or brand. What’s more, statistics show that three bad reviews, which are on review sites, are enough to dissuade consumers from patronizing a particular brand.
Your online life is a reflection of your success or failure in business or professional practice. A good Internet presence can win people into your fold while a bad one can drive them away. While you cannot control how people think or what they would like to say online, you have the power to suppress the negative reviews to maintain a positive image and reputation.
Have you considered taking steps to manage your online presence? With positive branding and improving your image across the internet, you can boost your business or professional practice. Take control of your online image today.
First Page Impact’s Reputation Management provides business owners the ability to keep a pulse their product and/or service quality by measuring the experience of as many people as possible. At the same time, our system invites people to review on 3rd party review sites. Having real, positive reviews outnumber negative experiences (no matter how few), may be the difference of a newly acquired patient, client or customer vs. them choosing a competitor.
First Page Impact is here to help create and share your positive online image. Contact us at (801) 948-0007 today.
First Page Impact is a full-service digital marketing and branding company. We started our business in 2007 in Salt Lake City, Utah. We now serve clients throughout Utah, Las Vegas, NV and Denver, CO.
We provide custom SEO, SEM, PPC and other digital marketing services to local and national brands. Our team can handle your campaign from the very beginning, from website design and on-site optimization to critical white hat off-site marketing strategies. Our internet marketing in Salt Lake City and more recently other areas has proven to be the right approach to building company brands and SEO services.
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