Search engine optimization is a multi-faceted approach to marketing your business on the Internet.
It involves optimizing the content on your website (on-site optimization) by using key terms in a manner that increases the “score” a search engine attributes to the site or page. This “score” is how search engines decide what order to display results on search. Having your site listed higher than your competition is a significant advantage.
Off-site optimization is the process of submitting your site to other sites in various ways. Search engines calculate your site’s “score” also by what other sites link to your site. Having sites with a higher “score” than your site link back to your site increases your “score”. SEO involves using various methods to obtain these types of links also known as link building.
One important note: Modern search engines, Google, Bing, Yahoo, etc, have very sophisticated methods of detecting fraudulent link building. If you employ these tactics, your site will be completely removed from the search engine database resulting in your site not showing up at all and could end up costing you significant money in lost customer exposure. This is why it is VERY important to use a well respected Utah Search Engine Optimization company with a proven track record like FirstPageImpact. Less expensive Utah SEO services, overseas firms, and fly by night companies may offer unrealistic results for very cheap. And for the short term, you may see these claims realized. However, in the long run, when their “black-hat” techniques are discovered by the search engines, your site will be removed from the index.
Social networking sites are here to stay. Facebook makes an estimated $800M per year in advertising revenue alone. YouTube was purchased by Google for over $1.5B. These sites have significant value in the marketing industry.
By utilizing the audience these sites have to offer, you can significantly increase your branding efforts and obtain quite a few new customers.
Employing a full marketing campaign must include a social networking facet to really be complete.
FirstPageImpact has implemented many successful marketing campaigns utilizing social media sites. Let us help you with yours now!
SEO, PPC, Social Media, and any online marketing will most likely involve adding to or significantly altering your existing website. FirstPageImpact has highly qualified web design and web programmers available to assist in your marketing campaign.
If you don’t have a site yet, our Utah Search Engine Optimization company can help with that as well. Having your site built with your marketing plan in mind will ensure the most optimized site possible.
In some cases, the entire site needs to be redesigned. This is also a specialty of ours as well. Just call to set up a free consultation.
Pay per click is the most effective method to drive targeted traffic to your site quickly.
Your results are as good as your budget. In addition to offering Utah SEO services, FirstPageImpact has been designing PPC campaigns for years and will ensure that you receive the best possible ROI.
Unlike many SEO firms who take your money and can’t prove their effectiveness, FirstPageImpact employs the most sophisticated call tracking software to provide you with regular reports to see exactly what new calls came from your marketing campaign. No more will you have to wonder if your are reaching your targeted ROI.
First Page Impact is a full-service digital marketing and branding company. We started our business in 2007 in Salt Lake City, Utah. We now serve clients throughout Utah, Las Vegas, NV and Denver, CO.
We provide custom SEO, SEM, PPC and other digital marketing services to local and national brands. Our team can handle your campaign from the very beginning, from website design and on-site optimization to critical white hat off-site marketing strategies. Our internet marketing in Salt Lake City and more recently other areas has proven to be the right approach to building company brands and SEO services.
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