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The Internet has become the primary resource for global information, communication, and correspondence. It has transformed how people socialize, shop, learn, and many more; all these they can do within the comforts of their homes.

For business owners, the Web offers a plethora of outlets where they can reach out to a larger audience and expand their customer niche. A large variety of ventures, including those in the exercise of their profession, look to the Internet to market their brands, products, and services. Creating a responsive website has become a vital component to one’s success. To achieve this endeavor, there are specific guidelines that one needs to follow as well as tips to adhere to. For this reason, one needs to look into Web design and development to make a website that fits those business or professional needs.

Easy-to-Navigation and Structured, High-Quality Content

Did you know an estimated 50 percent of all potential sales are lost? According to KissMetrics Research, this is because online users do not know how to navigate certain websites. For businesses seeking to improve the user-friendliness of their website, they need to incorporate measure that allow for a clear and understandable navigation.

Important areas like the home page, about us, contact information, and product or service descriptions need to be highlighted in such a way that it will attract the attention of the Web user, and the website should have easy-to-operate links.

Creating high-quality content that is unique is also crucial. Around 60 percent of consumers feel confident and positive about the company after they have read content on its website.

What’s more, the estimated attention span of a Web user is about 20 to 30 seconds. One only has that length of time to capture the interest and attention of the website visitors before they leave the page. Thus, the content should be structured, thorough, and concise. Most importantly, having effectively organized content is a vital element to a website.

Web Design Aesthetics

Design aesthetics is also a crucial part in website development. According to Stanford Persuasive Technology Lab, around 46 percent of Web users say the website’s design is their number one determining factor when it comes to discerning a company’s credibility.

Since most consumers are exposed on a daily basis to various advertisements, creating unique design aesthetics can play a major factor in setting one’s website apart from the rest. For an effective conveyance of message, the business brand must be predominantly spread across the website. Also, the business message must be visually engaging and clearly defined on these Web pages.

A good Web design can attract more visitors, make them stay longer, and entice them to browse the content. To this end, there should be proper observance as to grids and typography. Appropriate use of design language is also crucial. There should also be a strong focus on the proper use of images, color, and other vital design elements.

For an effective site design, the use of easy-to-read text, as well as the use of white surface areas, is highly encouraged. Dark color for the text while light or neutral color for the background work best for text-heavy pages. It is important to ensure that the text colors have sufficient contrast with the background. Also, avoid excessive graphics that tend to veer the visitor’s attention from overall Web design.

Website Functionality and Navigability

Can you guess what turns off a website visitor? According to KissMetrics Research, around 40 percent of online users leave the page if it takes over 3 seconds for it to load. The success of a website design depends first on loading time. Browser compatibility and reliable hosting are then two key elements that contribute to Web design success.

To reduce lagging, optimize the Web graphics and keep the file sizes of images and photos as tiny as possible. It is also important to conduct a cross-browser check to see if the Web pages are compatible with the various browsers such as Chrome, Firefox, and Opera. The tricky part, however, is in maintaining these Web pages in a user-friendly format for all types of browsers.

Overall Web Design

The end goal in website design and development is to create Web pages that have a greater potential for attracting targeted traffic from the intended audience. These pages must also encourage more visitors to read the content and stay on the pages for longer periods as much as possible. It is also important that the site visitors have a satisfactory experience.

Web sites are a reflection of what a business is in real life. Thus, one should create a virtual representation that best embodies the company’s principles and vision. To this end, having a high-quality Web design can help in conveying the business message and spreading awareness of the brand.

With superior design strategies aimed at gaining optimum leads and enhancing overall visitor experience, these factors can achieve a great Web design that can distinguish the business from its competitors.

To learn more about creating an effective Web design, contact FirstPage Impact.